How it works
Digital PR built a knowledge year after year, through the study of the Consumer Generated Media and their handling in brand marketing initiatives. Vox Populi works as a four-part process:
- Identification of most relevant communities for the brands through an analysis of our database
- Together with the client, search keywords are defined (client brands, competitors brands and products, Issues and specific topics) .
- Monitoring Is handled by expert readers that select messages considering relevance of the community and of the author.
- Reporting frequency can be weekly, monthly, yearly as the client needs .
Case Studies:
