About Vox Populi

Cos'è Vox Populi

Consumer-Generated Media

In the last years new, easy-to-use web tools have given a huge amount of people the opportunity to publish content online. Blogs, forums & newsgroups (the so-called Consumer-Generated Media) help users to write about just everything, thus leading to the creation of communities. Members of these communities trust one another, get inspired by their peers and follow their suggestions.

Internet users do not talk only about emotions and feelings. They do often share opinions on brands, services and products.


About Vox Populi

Vox Populi is a service by Digital PR for an effective monitoring of blogs, newsgroups, forums and social networks. Vox Populi provides a complete report of what consumers on the web think about you, your brand, your service, your product - as well as your competitors'.

Read our Vox Populi case studies




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