Vox Populi
| Pirelli | Alfa Romeo |
| L'Oreal |
The Client request
To collect the opinions inside the online communities, on the Pirelli’s models and to compare them with the main Pirelli’s competitors.
The solution
To identify the most important Internet communities within automotive and racing arena and to activate a retroactive and ongoing monitoring of these communities. To create a Vox Populi area dedicated to Pirelli Tyre.
