From A to Z: what Italians talk about on the net – fifth Edition 
Influence of the consumer generated media on the purchasing power of the internet users Internet
Lab
From A to Z: what Italians talk about on the net - Fifth Edition
This research is focused on Italian Consumer Generated Media (forums, newsgroups and blogs), among the variety of interpersonal media available on the internet, and is aimed at analysing and indexing all the topics discussed online.
In this year’s research, Digital PR analyzed 6,090 web communities (651 newsgroups and 5,439 bulletin boards) and 16,000 blogs.
Research Millward Brown
Research Millward Brown: consumers ascribe value to the information
created, promoted and widespreaded from other consumers in newsgroup,
forum and blog. This is what appears from an research of Digital PR
and Millward Brown -managed on Internet users in Italy- in order to
determine the influence of the consumer generated media on the purchasing
power of the internet users.
