Corporate blogs
These are now very important media channels: There is no topic on the web that is not discussed in blogs. Bloggers’ “word-of-mouth” generates news that sometimes arrive to mainstream media.
More and more opinion leaders (most journalists) have a blog: - Blogs are growing their relevance in the process of selection and purchase of a product or service - Their importance is growing beyond the borders of traditional media.
Digital PR blog services :
To better understand how companies and organizations can interact with this new medium, Digital PR offers a variety of services.
» Training ed education
» Blog monitoring
» Consultancy and blog building: :
- Overview of blogs within the client’s industry in Italy.
- Definition of corporate blog objectives
- Blog structure: topics on which to focus and to avoid.
- The issue of copywright .
- Complaints handling.
- Blog development: graphic approach, security, administration, copywright protection.
- Blog communication and PR
