Internet PR
Internet isn’t just a group of websites but is also a powerful interpersonal
communication tool. People can share ideas and opinions and produce
information through the internet using different tools: forums, newsgroups,
mailing lists, blogs and, more recently, Social Network.
Web Communities represent:
- A large focus group always available to understand how the products of our clients and those of their competitors are perceived by the consumers and potential buyers.
- A powerful tool to monitor the mental attitude of consumers towards specific issues which become relevant for a brand
- An opportunity for companies to communicate to consumers and to provide them with accurate info
Companies can listen, but with the correct approach can also participate and contribute to web communities.
Internet PR services:
- Identification and “listening” of Consumer Generated Media: products and services monitoring and competition monitoring
- Identification and enrollment of community leaders
- Social Media Marketing
Digital PR Expertise :
Digital PR is a leader in community marketing services, it created the first “osservatorio sulle comunità web in Italia” (observatory on italian web communities), updated and published every year. Digital PR uses adhoc tools to analyse forums, blogs and Social Network.
