Vox Media
An off-shelf solution
Vox Media is a software solution, completely developed by Digital PR, that allows to analyse articles from newspapers, magazines or internet, whilst specifically allowing to:
- Identify the “hottest” topics in order to be able to measure the effectiveness of marketing strategies.
- Evaluate the press coverage in qualitative terms.
- Give an economic value to any set of articles.
- Generate customized charts and reports .
- Vox Media doesn’t require to be installed, it’s in fact a web based software and so it can be accessed from anywhere through any internet connection .
Press coverage analysis on your own computer
No more email with attached articles, no more files stored on the
company server without the chance of doing analysis and searches.
Vox Media allows to search all the articles referring
to the company, to some specific initiative or a particular product
or service. The Methodology to evaluate press clipping
(adv value), very important to evaluate the effectiveness of the public
relations activities on the media, can be customized on every customer’s
needs.
Read our Vox Media case studies
Case Studies:
