Not only companies can listen but, with the right methodology, they can participate and give a contribution to the web community’s life.

Internet is not only a collection of websites but it is also a very strong interpersonal communication tool.
People in fact can share their ideas and opinions through the web by using various a mixture of systems: forums, blogs, Social Networks, wikis and all the different tools which are usually referred as Social Media.

Digital PR has developed a strong experience in the selection of web communities, and the various types of analysis and of participation.

The Digital PR services in this area include:

• Creation of brand communities
• Facebook Marketing and PR
• Direct activities in the web communities
• The creation and the sending of Social Media News Release
• Counseling

Look at some other cases where we applied these concepts:

• Nokia: the communication of the product in the Social Media
• Telecom Italia: from listening to communicating in the Social Media
• Tetra Pak: communication in the Social Media