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Analysis of the Press Review

vox_media

A ready solution

The companies with a significant exposure to the press, often question themselves on the quality of their presence on magazines and newspapers, also on the economic value of the articles in which they have been quoted and the comparison with the competition.

Vox Media enables to work on the press reviews in a rapid and complete way, through the creation of graphs, by calculating the adv equivalent value, permitting quality and quantity researches.

What is Vox Media

  • It is a software package for the evaluation on the quality and quantity of a company’s press review which is linked with the archives containing the clippings of digital prints, present in the company
  • It does not need an installation on the company’s servers, because it is available on a website, making it reachable from every company PC
  • It creates a structured database of company’s press clippings, that you can search and analyze
  • It permits to personalize the searches, to generate graphs and reports for the various client needs


Look at one of the cases to which we applied these concepts:

  • GSK: analysis of the press review of the company and of its competitors

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Business & Blog

Business & Blog » Insights from Europe

il blog di Digital PR - La prima agenzia italiana di relazioni pubbliche in rete

Welcome in Benelux Tuesday, 21 July 2009

My travel around Europe brought to me now in Brussels and in Amsterdam, two great cities, two differ. […]

Source: Business & Blog » Insights from Europe Business & Blog » Insights from Europe | Paolo

Next stop: Paris Monday, 15 June 2009

Last week I visited Paris where I met our colleagues of H&K Paris and RPCA (yes in Paris the group h. […]

Source: Business & Blog » Insights from Europe Business & Blog » Insights from Europe | Paolo

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