Social Media
In the most recent years the web has given the possibility to a vast public to publish many types contents. Blogs, forums and social networks, often named Social Media, are powerful tools that permit o users to write on any topic, creating a community of member s who can rely on each other by sharing ideas and essential advices.
Not only Internet users share emotions and sensations, they often express their personal opinion on products or services of a company.
Digital PR has developed a strong experience in the selection of the different communities, of the various modes of analysis and of participation.
What is Vox Populi
- Vox Populi is a tool and a methodology used by Digital PR to monitor the “sentiment” towards a brand or a topic of interest for your company
- A solution for the analysis of blogs, forum, and social network, useful to obtain a precise picture on the opinions of the consumers on companies’ products and on the competition
- A method used by our agency to communicate with the consumers by giving the essential information they need
The services on Digital PR in this area include
- Monitor of forums, blogs and of social networks
- Analysis of “sentiment” of the consumers on their own products and on the competition products
- Monitor of news websites and economic evaluation of internet press review
Look at some cases in which we applied these concepts:
