The companies’ press offices need to involve Internet in their corporate communication. The classic Media Relation activities are not suitable to face the world of the web. New tools, new skills are needed to maximize the effect of the web communication.
Digital PR uses new methodologies to renew and to make more efficient the online communication.
Digital PR services in the Internet PR include:
- Creation of corporate blogs
- Identification of the web opinion leaders and their engagementli>
- Blog relations
- Creation and tdeliveryof Social Media News Release
- Online Press Office
- Online press review and economic evaluation of the review
Look at some cases where we applied this concept:
